You can translate TOKONOMAWAY as the Way of Tokonoma

In Japanese culture the Tokonoma is literally the Place of Beauty

The decorative alcove, called Tokonoma in Japanese, is considered one of the four essential elements in the main hall of a noble residence. The word Tokonoma can be the alcove itself, or the room containing the alcove

There are some guidelines to a Tokonoma

There is generally a place to hang a picture or calligraphic poem

There’s usually a small shelf for a flower arrangement, perhaps a vase

You’ll probably also find an incense holder

A traditional Japanese family would have a variety of object and scrolls that they would display in the Tokonoma depending on the season or nearest holiday

Upon entry to a traditional Japanese tea house, for example, you’ll typically spend a few moments in front of your host’s Tokonoma kneeling and observing

If you’re polite, you’ll talk about the objects on display

Zen, responsible for both the Tokonoma and the tea ceremony, asks us to pay attention to the smaller details in life, finding beauty in simplicity

Special guest sit closest to the Tokonoma, hence closest to Beauty